![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/2f0c51ec-e9b8-4f0a-bea9-dc84c4135a4d_rw_1920.png?h=ef5663e73865a54dd07193dd8790003b)
The official logo of Veritas Creative, an art open house created by local artists within the church, for any and all to enjoy. The color bars are a nod to the color spectrum/CMYK color space - color plays such a big role in creativity, so I thought it was a great theme to abstract for the logo!
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/db25b4ed-f872-4fb9-bb15-7cd8a82aec4a_rw_1920.png?h=47e0a567d2728af75f196ab32293743e)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/14cacce9-a61b-4fc5-9e39-dd4c147539d2_rw_1920.png?h=4ad240d0a1c40b83b642a3de856d79a4)
Some photos from the event...peep the branding [and artist bio layout also designed by yours truly] in action!
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/f5217a05-88fb-4208-a838-6f51af1d8f96_rw_3840.jpg?h=e59d785658bf8ef20c21ea1bc2c9d4da)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/7a558522-9391-4942-8677-0324023d5946_rw_3840.jpg?h=b244cd19b108d8e08cbbef8fabe92da1)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/432870b7-7d6f-4127-aa2f-68fd6770c9e4_rw_3840.jpg?h=d35a45810fb70953d8961b9f34eb6182)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/a83a0077-2a91-4ce1-a6d2-6b0b59106777_rw_3840.jpg?h=47313a51606668e8624738a2ebd59b87)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/d1bc63a6-c9ef-4c41-8cc3-b2cdf35c57a2_rw_1920.jpg?h=8ec41d7aeedab7430289c5357a19bac9)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/a2c28bc0-d291-464c-af3d-ad4a1ae54f19_rw_3840.jpg?h=ab6f92404729cb968ef1a28358d2a81f)
Compared to the unused marks you'll find below, for the final logo I toned down the colors to be a little more muted, giving a more mature look, appealing to a wider audience than just young adult creatives. We also ended up changing the circles into rectangles for a cleaner look to suit the visual identity of Veritas Church - although I still think as a standalone, the circles are my favorite!
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/f4bff6a4-b91d-4b31-b30d-169bdf673230_rw_1920.png?h=f60d3e6905ebf061d41866d4c1b3ed35)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/832a767b-e83e-4dea-9e94-a55d3ae68666_rw_1920.png?h=d14ac9da2996c777796fc7eee6d5da88)
A few more iterations and alternate directions from the "initial concept" stage of designing.
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/93172834-2f25-4479-8dec-120438754ea9_rw_1920.png?h=f495cd905af3e53ffb7aa35bd929edba)
I created my own "graph paper" look as a nod to how so many ideas start in sketchbooks.... ultimately it was too textural and retro for this clean, modern church's branding.
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/7cddbb8e-7f4c-487a-8fe2-b92be8830381_rw_1920.png?h=d42cf15026f4ee4673e1c457d33744ff)
bonus: cute lil icon illustrations! see if you can spot all 5 creative tools: painter's palette, piano, film strip, cmyk circles, and a pencil.
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/88d1e821-15a8-4b07-a54d-fcf4184f37d5_rw_1920.png?h=66bcbb1c5d7e9367a712a3ccf4831b8c)
![](https://cdn.myportfolio.com/a8f49920-0c21-4dbf-923c-e0cf72814bc2/6553fac8-dd59-457c-bebe-9bcadaa913d5_rw_1920.png?h=0d914bc2995d4ee38c8ffa22178ce1ef)
Long live local art communities! Such a pleasure to design, event plan, and participate in.