The business name: Goldfinch Pattern Company
The client vision for the brand: retro and classic yet modern, fresh, and feminine
Uses: an online shop selling custom sewing patterns and social media presence
After discussing the client's vision and preferences, I began making a mood board of colors, feelings, fonts, and reference images.
Once I had a strong vision of the brand and where I wanted to take the design, I started creating the main icon, a goldfinch. I'm going to be honest - these first ones were absolutely terrible. I decided to step away from the project for a few days and let my mind ruminate over what was missing before I had a breakthrough.
"Wow, this is so much better than I was expecting. I would never have thought of that, but it's so clever. It's perfect." –The Client
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